While you are no doubt familiar with the idea of marketing your agency via the Internet, the definition of some newer terms may escape you. What are microsites, minisites, weblets and squeeze pages, and why are they important to your web marketing strategy? All of these tools can be effectively used to improve your Internet marketing.
If your insurance agency is seeking to extend reach and drive more qualified inbound leads, these terms should become part of your vocabulary. Listen to free podcasts to get the info you need to solve business challenges!
Sign up for The Lead and get a new tip in your inbox every day! More tips:. For more information, go to www. If it is something that is a long-term focus, then go ahead and just leave it on your main page or build out a full website instead. Of course, we need to at least touch on a few reasons why you might not want to have a minisite for your brand. Microsites are small, but they still take a fair amount of time and resources for your team to complete.
Some long-term loyal customers might not understand the reason behind why you have a minisite in the first place. Thus, it is important to make it clear that this smaller page focuses on a specific event or product, but your main website is still primary for your brand.
While these are all factors that come to mind when deciding if a minisite is an ideal choice for your defined purpose, it is important to remember that having them does make sense for some reasons more than others.
A solid way to draw attention to a very specific purpose, event, or product is to create a minisite. Not only does it offer extra flexibility , but it also allows you to test out specific marketing messaging in a way that is separate from your main website. Not only is this something that major brands do on a regular basis, but it also works well with both B2B and B2C applications. As we mentioned in this post, one great tactic is to use interactive elements as part of your minisite.
So check out our ebook with tons of tips on getting started with interactive marketing! Sign up to receive Rock Content blog posts. Sign up to receive our content by email and be a member of the Rock Content Community! By: Justin Stoltzfus Contributor, Reviewer. By: Satish Balakrishnan. Dictionary Dictionary Term of the Day. Natural Language Processing. Techopedia Terms. Connect with us. Sign up. Celebrating the music that has carried us through the year, the interactive microsite is personalized for each user, based on their listening habits.
What does that mean, exactly? Well, the tool makes it easy for you to construct a customized recap that includes information such as your first song played, top artists by season, and how much time you spent listening to all of it. The experience is exclusive to the user, making it enjoyable for them to share and compare their synopsis with friends.
And when it comes to sharing, the microsite makes it so simple. Any stat that the site pulls for you can be posted on social media with a handy button at the bottom right of the page. The landing page layout has it all. The cool part of this landing page is that it will cater to all Muck Rack audiences.
The top of the page is divided into two, featuring their two respective services side by side. Despite certain similarities, the functions of a microsite vs landing page are fundamentally distinct. Landing pages, particularly if you use sticky anchor navigation to scroll people up and down to various page parts, can get very long, which is totally fine.
There are occasions, however, when having a tiny multi-page site, referred to as a microsite or mini-site , can provide considerable benefits. If the landing page is a single page with six sections, the microsite will have a homepage and 5 or 6 child pages, each with persistent global navigation to connect the pages.
We have found that many landing experiences in higher education are four-page microsites. For any new product campaign, especially those powered by TV advertising, the pharmaceutical industry tends to build microsites. Landing Page Marketing and how it works?
Waseem loves working with Startups and combines data and design to create improved User Experiences.
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