Website description how long

Anything past this point will not be visible to visitors and any keywords used will likely not help with the click-through rate on the SERP. Since the negative effects of having a meta description that is too long are very small, it may not be worth your time to fix it. If the meta description still reads well, contains keywords, and serves your purposes when being cut off at pixels, there is probably little reason to rewrite it.

This issue can be fixed by rewriting the meta description to be less than pixels. Follow the guidelines below for best practices. Rewrite each of the meta descriptions with a target length under pixels.

Here are some other best practices for writing good meta descriptions:. Think of your meta description as a short advertisement for this page - write the enticing text that will make users want to click on your site's listing.

Meta descriptions should be natural-sounding, human-readable, and in sentence form. Try to anticipate what the user is hoping to find on the page and include this in the meta description. They demonstrate your relevance to prospective readers. Meta descriptions can have a powerful impact on whether or not people click through your SERP result onto your content.

Work to create descriptions that inspire and entice the user so that they are inclined to click and see what else you might have to say about the topic.

WE use cookies on our site to provide you with the best user experience. We will assume that you are agreeing to our Privacy Policy if you continue accessing this website. Read Privacy Policy. Jump to navigation. Request a demo. A Full Overview of Meta Descriptions. Why should I care about meta description length?

Do meta descriptions matter? How do you write a meta description? Accuracy and quality The primary concern for a quality description is always accuracy. Character limits Put the most important text near the beginning of the description tag. Consistency and originality Since meta descriptions do not always get displayed to users, site owners have the tendency to overlook their importance. High Multiple title tags. Potential Issue.

Low This Hint is of the lowest significance, and should only be addressed if there are not more serious issues which have not been handled. Opportunity This Hint represents an opportunity for optimization. I'd hazard a guess that this meta description was actually pulled in from some other content source in the CMS, rather than being specifically and deliberately written just to be a description to try and entice users to click. Try Sitebulb for free, and we'll plant a tree!

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